In the dj world most of the business comes from word of mouth. In a bad economy this dose not change & a matter of fact sometimes there is more work. People want the good times to continue & dj’s tend to be cost effective entertainment. Events tend to happen more as well by charities. You could say a bad economy is a good thing for the entertainment world. This dose not happen without effort. Folks have to know the dj is solid & can be entertaining. One way a dj can stay busy is work for other dj services in the area. Now you won’t make as much but you will stay busy. You will have income while you wait on things to get better. Now this does not mean to stop handing out your business cards. We are talking about marketing. Here are a few things you can do to build your brand.
1. hand out business cards
2. Call local venue that have events & set up a meeting to talk to them about your business
3. Write a blog like this to support your ideas
4. Work with other dj’s & refer business to others when you are booked
5. Charity work will also help you get seen.
Remember the more active you are in your personal marketing the more you will be seen. One other idea is to work for a night club as the house dj. You will get marketing automatically. The bottom line is never stop marketing always keep the message flowing.